The World Trademark Review has recently published new research which suggests a majority of online gaming personalities who stream on Twitch have not registered any form of trade mark protection.
Twitch is the market leader in live-streaming platforms with a market share of 68% in Q2 2020. The growth in the platform over recent years has led to many personalities making a full-time living from the platform. Prior to this growth, most revenue for streamers came in the form of donations, advertising revenue and subscriptions. The rapid growth over recent years has given many streamers new opportunities in the form of endorsement and sponsorship deals.
Despite this, it is concerning many streamers and online personalities are not seeking appropriate IP protection for their brand. It is essential for any individual who makes a living off their personality and brand to secure and protect their image. Many streamers active today are vulnerable to malicious individuals using their name, logo and likeness to run scam activities. Without proper brand protection, it is substantially more difficult to stop this kind of activity and prevent irreparable damage to reputation and ultimately loss of commercial revenue.
Hamlins has a well-established reputation within the marketing and brand protection area. We have acted for some of the largest global brands and fully understand the steps needed to protect your individual brand. We have a passion for helping our clients to protect and add value to their brands with proactive commercially-astute advice. If you are an online personality who wants more information about trademarks and how to protect your brand please contact our expert Brand Management team.