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Matthew protects and increases his clients’ wealth, reputation and businesses to facilitate growth. He is trusted by his clients to provide confidence, solutions and strategic business advice; working as so much more than a legal advisor, he is seen as a true business consultant. Matthew is widely recognised as an expert in intellectual property law, IT and commercial matters, particularly in the media, sports, travel, entertainment and creative industries.

Matthew is the Managing Partner of the firm.

Matthew has extensive experience in developing, protecting and implementing commercial rights programmes for a large number of sports, media and entertainment organisations and events, advising on strategic intellectual property, IT and media rights strategies. Some of Matthew’s recent experience includes launching Tie Break Tens, SailGP, Shoreseeker Challenge and a number of other sports and digital concepts.

Matthew is renowned for his knowledge and understanding of brand protection strategies having advised on the use of terms such as “FINE”, “GRAND PRIX”, “NEW LOOK”, and “FABÉRGE”.

Matthew has developed a substantial practice and loyal client following and advises clients on a range of creative and entertainment industries such as television, modelling and sports and has acted for some of London’s biggest names in the bar, restaurant and nightclub arenas. He also has a solid client following in the technology sector.

He has extensive experience advising businesses on the full ambit of cyber security and data protection matters. He advises companies on the best practical and legal measures to mitigate and manage security breaches and ensure compliance with the new EU General Data Protection Regulations. He advises CEOs and senior management how to create the best legal, technological and security governance strategies for the business.

Matthew’s practice covers a wide variety of contracts, often of a global or an international nature. He also has particular expertise in the structuring, negotiation and protection of licensing and franchise arrangements. He has worked previously as an in-house lawyer and has a unique understanding of the fast pace and requirements of commerce. Matthew was Legal Counsel for A1 Grand Prix, the brainchild of a prominent member of the Dubai Royal Family.

Matthew is also a Notary Public and a member of The Notaries Society. Matthew writes as a legal expert for many publications and has appeared on CNN and Sky News.

Matthew comments on Tie Break Tens on CNN

Case Study


SailGP, the revolutionary new global sports championship founded in 2018 by Larry Ellison and Sir Russell Coutts, made its European debut in Cowes over the weekend of 10/11 August 2019. Six of the most technologically advanced catamarans hit UK waters …

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Case Study

Video: Tie Break Tens on CNN with Matthew Pryke

Matthew comments on Tie Break Tens on CNN

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Case Study


Successful negotiation of a  brand licensing arrangement enabled a subsequent £60 million merger transaction between longstanding client GPEA (the parent company of the Guild of Property Professionals and Fine & Country) and easyProperty. The merger is highly disruptive in the …

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‘Matthew Pryke stands out as a genuine market leader. He is both smart and focused with an ability to find solutions which add value. He has a broad understanding of the whole sports market which is second to none in the industry.’

Legal 500 2020 - Sport - Testimonial

‘Matthew Pryke is one of the leading experts in advising new and short format sports.’

Legal 500 2020 - Sport - Testimonial

In the Legal 500 2017 the Hamlins sports team is described as having ‘experience across a wide range of sports, including e-sports and short-format sports, as well as more conventional sports such as football, cricket and motorsport. Non-contentious commercial expert Matthew Pryke, who heads the practice, provided strategic advice to the ECB regarding the impending insolvency of Durham County Cricket Club.’

Legal 500 2017

In the Legal 500 Matthew is recommended for his expertise in brand management and sport. He is noted as a ‘sport event specialist’ following his involvement in ‘the launch of Tie Break Tens, which included negotiating player and promoter agreements’ and his role as ‘tournament director’.

Previous recognition


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