Sport
Hamlins provides a unique offering to the sports industry, delivering a combination of commercial, IP, corporate, regulatory, privacy and reputation management expertise.
We work across multiple disciplines, including football, rugby, tennis, motorsport, cricket, triathlon, golf, rowing, and sailing, alongside the growing eSports and online fan engagement offerings.
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“The partners offer critical advice when needed and are exceptionally knowledgeable in the areas we require.”
Legal 500 2025 -
“They're a fantastic team - always give fantastic support and advice, great on comms, very prompt and efficient with the work involved.”
Legal 500 2024 -
“Matthew Pryke is simply brilliant at what he does. He is a strong leader, has an exceptional knowledge of the industry and a whole variety of legal matters. He always makes time, he is a superb communicator, and I have utter confidence in everything he does.”
Legal 500 2025 -
“Matthew Pryke is supremely professional and high-performing, he is a brilliant lawyer, combining immense knowledge with laser-sharp analysis and a warm, reassuring manner.”
Legal 500 2024
Our clients include governing bodies, high-profile sportspeople, sports agencies and agents, commercial organisations, ticketing companies, sports charities, bookmakers, sports media businesses and sports suppliers.
We advise on groundbreaking sporting initiatives and headline-making events and we continue to push boundaries and support clients in making sport more broadly accessible.
We are widely recognised for our strategic advice and expertise on the structuring and launch of new sports events and sports formats including SailGP, Tie Break Tens, The Hundred, Padel UK, Professional Triathletes Organisation (PTO), Zone Golf, Shoreseeker Challenge, A1 Grand Prix, innovative short-sided football concepts and The Shell Eco-Marathon.
Our team of experts act as trusted advisors and undertake roles beyond the usual lawyer parameters including Director, Spokesperson, Tournament Director and Representative.
We can help with advice across all relevant industry disciplines, including:
- Sports acquisitions, investments and all corporate arrangements
- Commercial agreements (including media, sponsorship and image rights)
- Sports Regulation
- eSports
- Finance, debt structuring and restructuring
- Football regulations
- Anti-doping cases
- Players’ contracts and transfers
- Reputation management
- Sports arbitration (domestic and international) and litigation
- Sports stadia construction and real estate
- Sports technology
Our Work
Launch of T100 Triathlon World Tour
Hamlins supported the Professional Triathletes Organisation (PTO) on its relaunch and rebrand of the PTO Tour to the T100 Triathlon World Tour. The PTO is an athlete-owned entity, dedicated to...
Playfootball
Hamlins advised Playfootball, a leading provider of football venues for competitive leagues, on the roll-out of sports centres and 5-a-side football centres across England. We provided a range of advice...
SailGP: ‘biggest deal in sailing history’
Hamlins supported long standing client, SailGP, the purpose-led global racing league, on the biggest deal in sailing history, the purchase of the SailGP United States team for US$70m, which was...
SailGP: first entirely fan-owned racing team
Hamlins supported long standing client, SailGP, on the creation of the first entirely fan-owned racing team for SailGP. SailGP was founded in 2018 by Larry Ellison and Sir Russell Coutts,...
Tie Break Tens
Hamlins was the lead legal advisor for Tie Break Tens, an innovative short form tennis concept, and advised on the structuring, protection and launch of this brand new tennis format...